A brand should give much more than it takes from the world. This has been prAna's mission since day one, which has kept the company's focus strictly on the environment. The products are made with organic cotton, natural fibers, and all organic materials, which prevents prAna's manufacturing from harming people or the planet. prAna wearers are adventurous, soulful, travel well and play hard, all while having a deep rooted commitment to caring for the environment.
prAna helped to establish the Fair Trade Certification for apparel, which led the brand to become the first major company in North America to manufacture and market Fair Trade Certified products. prAna consciously considers the energy usage that goes into their manufacturing process and by doing so they have been said to reduce greenhouse gas emissions significantly. prAna's variety of styles offer comfort, fashion, and most importantly sustainability.