Sub Urban Riot

There's a little riot in all of us. We like things a little "off" or a little twisted. We don't want everyone on our side; we want to be ourselves. Sub_Urban RIOT knows we like to take chances and make statements; they encourage us to redefine luxury by looking at who we are and what we do, not by looking at a price tag. Daring us to push our own boundaries, Sub_Urban RIOT presents the new Cali-Casual, a collection of clothing that couldn't be described as normal. It's for the people who want to be different, stand out and make a statement.

Their clothing is all cut and sewn within a 20 minute drive of downtown Los Angeles. They are more than happy being local and a little bit weird, because they believe that true innovation and true revolution comes from the small amount of chaos that pushes against vast societal normality and keeps our ideas relevant. Inspired by tradition but simply modern, their designs are for those who aren't afraid to stray from the norm. Sub_Urban RIOT doesn't play it safe or play by the rules. Will you join them? Start a RIOT.